• Umme Kulsoom Zaidi
• Javaid Akhter
• Noor Fatima Zaidi

Businesses based on socially responsible decisions benefit in terms of profit and credibility as they are considered less risky. In view of recently recurring global recessions, the social responsibility of companies assumes a significant role. With India’s increasing demand for resources, businesses are expanding their territories to sustainable performance, and are trying to display that they are making an impact not only in terms of profits but also ecologically. Such is the pressure to compete that companies are even setting up “Sustainable Committees”. But interestingly various authors have presented contradictory and opposing views on the role of sustainability. This paper aims to provide an extensive review of contradictory views on the topic at hand. The underlying motive of business determines whether they are actually fulfilling the sustainability criteria or are merely indulging in window dressing. The need of hour is to create and promote enterprises which whole heartedly and genuinely support the cause of sustainable development.

Sustainable business practice, corporate social responsibility, window dressing, sustainable development, financial statement manipulation

"Adoption of Sustainable Business Practices by Companies: Driven by Social Responsibility or Mere Window Dressing", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.402-405, May-2019, Available :http://www.jetir.org/papers/JETIR1905861.pdf

"Adoption of Sustainable Business Practices by Companies: Driven by Social Responsibility or Mere Window Dressing", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp402-405, May-2019, Available at : http://www.jetir.org/papers/JETIR1905861.pdf