• Dr. P. Chandrashekar

We have learnt from the history the fact that the human race has survived by strategizing. The strategy in war, the strategy for peace, the strategy in politics, the strategy in business and for social endeavor have all had their foundation in an intent to react in a given situation and create a desirable end result for self, for community or the country at large. It is said that the nature has an expression by which business organizations can learn to live and learn to reach an end. The mother Earth, the Sun, the Moon etc. has been disseminating lessons to the mankind. Moon for instance, symbolizes dynamism and ability to emit light even without possessing intrinsic light. The full moon is a state when the surface of the moon is fully illuminated by the light of sun, as visible from the earth. Full moon occurs once in around 29-30 days. During the full moon, the oceans on the earth become very violent and indicate very turbulent times in the waters. The tides are at their best and nightmare for the sailors. The ocean if compared to business environment, the industries and business organizations become the sailors and threat of the full moon tide becomes the threat of survival for a business in an intensely competitive challenging and cruel environment. The businesses need to survive the way sailors survive in the violent waters. The strategy employed in such troubled times may be termed as “Full Moon Strategy”. The cycle of moon's expansion and subsequent contraction is a continuous process and signifies the business cycles in a given industrial sector which exhibits similar characteristics. There is a phase of growth, then decline and again growth. This cycle passes through various intermittent stages apart from growth and decline. The fittest one should be fittest in strategizing and creating a culture that can with stand the onslaught of the turbulent conditions.

Full Moon, Ethical, Leadership and Strategy

"Full Moon Strategy: An Expression of Natural Phenomena", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.21-24, May-2019, Available :http://www.jetir.org/papers/JETIR1905906.pdf

"Full Moon Strategy: An Expression of Natural Phenomena", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp21-24, May-2019, Available at : http://www.jetir.org/papers/JETIR1905906.pdf