• gitanjali chettri
• gitanjali

Advertising is a form of communication for marketing and used to encourage, persuade, or manipulate an audience. The youngsters are so much exposed to social sites and networking. So the main focus of this research is to research about why junk food is so much exposed to youngsters and how it has been effecting the youth in a numerous way through advertisement. This obesity has been effecting public in many different ways. The introduction of junk food is due to ample amount of advertisements. The food industry is increasingly targeting young generations from the age of 18-35. These young people spend most of their time of social networking sites like face Instagram whatsapp YouTube etc. so it’s not sudden or surprise that why the marketers invest their money on most online networking. Now a day’s people think that buying healthy food is costlier than junk foods. According to the research done, to avoid such circumstances one can place healthy food instead of unhealthy and promote more of healthy foods with an average amount of price so that all classes of people can buy and maintain their healthy lifestyle, these are the little steps that can help to keep barrier from junks and beverages. GST can also be one major reason why the healthy food is much costlier than unhealthy foods. In order to continue the barrier of junk food the government should increase the GST tax more on unhealthy food and make least in healthy diets so that people can afford it willingly. Through this research it has recognized that many channels that promote the food and products rarely recommend a balanced diet. Because youngsters are the most vulnerable when it comes to implementing foods and that it lacks nutrition in their food. The study aimed to address the effects and nature of marketing foods and media in which WHO has also highlighted their approach very well by providing food advertising messages.

Food advertising, social media, behaviour of youngsters, Television watching time, usage of internet.

"Analysis of Junk food advertising and media", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.575-580, May-2019, Available :http://www.jetir.org/papers/JETIR1905A92.pdf

"Analysis of Junk food advertising and media", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp575-580, May-2019, Available at : http://www.jetir.org/papers/JETIR1905A92.pdf