• Manisha Pun
• Rakesh Semwal

Adequacy is at the core of organizations and there will dependably be a craving to promote for each organization in any segment. However, Sales and advancement is the main factor which decides the brand picture for the organization just as consciousness of the client. This paper shows an enlightening report on promoting correspondence, which explores the effect of publicizing on clients and job of publicizing, a contextual analysis of Coca-Cola, a main drink organization, has been displayed in this exploration. It likewise characterizes the connection between customer conduct and income development in the association. The investigation thinks about various strategies for publicizing and deals advancements. The examination for the most part helps in discovering the advantages of promoting and about the purchaser conduct as we have to gauge the advertising and deals procedure as far as correspondence and shopper conduct. Publicizing is significant for the association just as buyer to spread mindfulness about the item and to expand the deals sequentially. It helps in bringing together all the promoting correspondences so they can display a steady and influential message to the customers. As shopper is a noteworthy key player for any industry, they give income to the association. Presently a days, Consumers progressively approach item data, particularly through the Internet, which enables them with the capacity to look at items, costs and outlets.

"“CRITICAL EVALUATION OF MAJOR SALES PROMOTION SCHEMES OFFERED BY COCA-COLA DURING WINTER SEASON IN DEHRADUN”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.616-621, May-2019, Available :http://www.jetir.org/papers/JETIR1905A97.pdf

"“CRITICAL EVALUATION OF MAJOR SALES PROMOTION SCHEMES OFFERED BY COCA-COLA DURING WINTER SEASON IN DEHRADUN”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp616-621, May-2019, Available at : http://www.jetir.org/papers/JETIR1905A97.pdf