• P.UMAPATHI
• D PRABHAKAR

Digital payment systems are growing at exceptional rate. Soon digital payment systems will become dominant traditional payments in India. Apart from smart phone usage, internet invasion, entry of non-financial institutes in payments, changing customer preference towards one touch solution for payments is major factor influencing development of digital payment system. Digital payment service providers’ needs to spend more efforts in understanding needs and requirements and there by seize opportunities in the market of payment system. It is evident form the fact that digital payment couldn’t achieved target of 25,000 cores set by ministry of electronics and information technology in the financial year 2017-18. This paper explored the impact of Perceived ease of use, saves time, perceived usefulness, effective, perceived enjoyment and privacy and security on the consumer preference towards digital payment systems in Rayalaseema region. The study concluded that there is an impact of gender and marital status on factors affecting consumer preference towards digital payment systems.

digital payments, consumer preference and perceived ease of use.

"Factors Affecting Consumer Preference towards Digital Payment Systems: A Study with Special Reference to Rayalaseema Region, Andhra Pradesh ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.92-100, May-2019, Available :http://www.jetir.org/papers/JETIR1905B14.pdf

"Factors Affecting Consumer Preference towards Digital Payment Systems: A Study with Special Reference to Rayalaseema Region, Andhra Pradesh ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp92-100, May-2019, Available at : http://www.jetir.org/papers/JETIR1905B14.pdf