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May-2019
eISSN: 2349-5162
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Journal of Emerging Technologies and Innovative Research ( An International Scholarly Open Access Journal, Peer-reviewed, Refereed Journal )
Impact factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal
UGC Approved Journal no 63975(19)
ISSN: 2349-5162 | ESTD Year : 2014 Call for Paper
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UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975
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Published Paper ID:
JETIR1905B21
Registration ID:
209493
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Title
CONSUMER PREFERENCE TOWARDS BRANDED ETHNIC APPAREL PURCHASE IN COIMBATORE CITY
Abstract
This study explores the relationship between elements which affect consumer buying behaviour for ethnic apparel products in Coimbatore city. Questionnaires were distributed to respondents who were presently living and shopping in the retail outlets of Coimbatore city. The total sample size consists of 384 respondents. Data were collected by the author himself, convenience sampling method was used for data collection, after the data was assembled it was analysed through SPSS 20.0.. The result of this study offers insights and evidence about the perception and expectation towards the branded ethnic apparel products.
Key Words
Apparel, Buying Behaviour, Consumer, perception, expectation
Cite This Article
"CONSUMER PREFERENCE TOWARDS BRANDED ETHNIC APPAREL PURCHASE IN COIMBATORE CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.127-130, May-2019, Available :http://www.jetir.org/papers/JETIR1905B21.pdf
ISSN
2349-5162 | Impact Factor 7.95 Calculate by Google Scholar
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Cite This Article
"CONSUMER PREFERENCE TOWARDS BRANDED ETHNIC APPAREL PURCHASE IN COIMBATORE CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp127-130, May-2019, Available at : http://www.jetir.org/papers/JETIR1905B21.pdf
Publication Details
Published Paper ID: JETIR1905B21
Registration ID: 209493
Published In: Volume 6 | Issue 5 | Year May-2019
Page No: 127-130
Country: -, -, - .
Area: Engineering
ISSN Number: 2349-5162
Publisher: IJ Publication
Published Paper URL :: https://www.jetir.org/view?paper=JETIR1905B21
Published Paper PDF: https://www.jetir.org/papers/JETIR1905B21
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