• Raghu G
• Deeksha M

Nowadays E-commerce websites are very commonly used by the consumer before and after purchasing. There is a strong relationship between consumer e-learning habits and their purchasing behavior. Hence it has greater relevance for marketers to track their brand through social media. Social media has presented a new ways of conducting the brand research among both the young and traditional consumer at low cost. In today’s world, internet and surfing the web to gather and share information has become a key driver for consumers to track brand recognition online. Social media has long been associated with brand tools such as Facebook, Myspace,Youtube, Flickr and Twitter leading the growth and development of brand through social media marketing through internet marketing. The research study was carried out to understand the ways of building brand through social media marketing and a well defined questionnaire was used effectively to gather information from the respondents of know characteristics of the population. The type of sampling used was stratified sampling where the data collected from the respondents were having clear knowledge about research study. The tools that were used in analyzing the data are correlation-test, Chi-Square test. This paper presents ways of using social media sites in the work place environment which are used by different companies in implementing social media strategies that has greater impact in brand building and understanding various social media platforms for efficient and cost effective use of social media tools to track consumer brand. Thus the implication of consumer online learning on the brand tracking process is analyzed.

E-learning, Consumer Behavior, Decision Making

"Consumer e-Learning and Implications for Online Brand Tracking", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.221-228, May-2019, Available :http://www.jetir.org/papers/JETIR1905B35.pdf

"Consumer e-Learning and Implications for Online Brand Tracking", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp221-228, May-2019, Available at : http://www.jetir.org/papers/JETIR1905B35.pdf