• K.S Amritaa
• Samay Achwani

Small and medium-sized enterprises are now considered as one of the keys to the progress and improvement of any society. Gradually, more and more SMEs are becoming aware of the importance of social networks in the day, but still have doubts as to whether they provide benefits or not. Marketing these days is different when compared to what it was a few decades back. The biggest difference that has happened is due the Internet, which has revolutionized the traditional ways of doing business or marketing. Traditional media, like newspapers, radio, and television, are effective ways to reach out to large audiences. However, traditional media is broadcast-messages go out, but there is little interaction with the target audience or customers. The information cannot be easily personalized nor is it quick in nature, besides real-time responsiveness is difficult or impossible in most traditional media marketing strategies. Our primary objective is to analyze the ways SMEs have used social media in their businesses and how much that has benefitted them. Our secondary objective is to list out the importance of social media in SMEs. Our last objective is to gather innovative methods of using social media in SMEs. The study used both primary and secondary methods of data collection. Further the primary data was simplified and the SPSS tool was used. Secondary data was collected through the internet and magazines. Social networks can be an essential element in the marketing strategy and play a very important role, as long as we take good management and professionals, helping the brand positioning and differentiation.

Small and medium Enterprise, social media and social network

"A STUDY ON SOCIAL MEDIA MARKETING WITH REFRENCE TO SME", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.229-239, May-2019, Available :http://www.jetir.org/papers/JETIR1905B36.pdf

"A STUDY ON SOCIAL MEDIA MARKETING WITH REFRENCE TO SME", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp229-239, May-2019, Available at : http://www.jetir.org/papers/JETIR1905B36.pdf