• Dr.R.Janakiraman
• Dr.M.Saravanan

Packaged drinking water has become an indispensable part of human life. The present study the awareness of the consumers and analyze of the perception and levels of satisfaction of the consumers, retailers on marketing of packaged drinking water and the sample consists of 420 respondents, 210 were retailers and 210 were consumers and sample percentage analysis have been used and suggested to lower the unit prices and to make sales promotional activities in an effective manner to enhance their distribution networks in order to reach the small cities like Villupuram and expand their presence. It may be concluded that there will be a battle in bottle water market in between private brands and government brand, ultimately, the consumers of packaged drinking water will be the beneficiaries of this water battle.

: Packaged drinking water, consumers, retailers, consumer perception and satisfaction.

"A study on marketing of packaged drinking water with reference to villupuram district ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.301-310, May-2019, Available :http://www.jetir.org/papers/JETIR1905B44.pdf

"A study on marketing of packaged drinking water with reference to villupuram district ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp301-310, May-2019, Available at : http://www.jetir.org/papers/JETIR1905B44.pdf