• Manpreet kaur
• Amit Chhabra

Abstract- Now a day’s with the increased use of social networking, more people are showing curiosity towards social media for information and opinion of other users. Facebook is the most popular social networking site that records large amount of user behavior expressed in various activities such as facebook likes, status updates, comments, photos. As the use of social media increases the importance of analyzing its produced data also increases. Machine learning is the application of artificial intelligence that provides systems to automatically learn from experience without being explicitly programmed. The data on facebook and other online websites can be analyzed using different machine learning techniques.

Keywords: Social media, Sentimental Analysis, Machine learning techniques.

"Applications of Social Media Analytics using Machine Learning", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.249-261, May-2019, Available :http://www.jetir.org/papers/JETIR1905C37.pdf

"Applications of Social Media Analytics using Machine Learning", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp249-261, May-2019, Available at : http://www.jetir.org/papers/JETIR1905C37.pdf