UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 6 Issue 5
May-2019
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR1905D19


Registration ID:
210552

Page Number

143-148

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Title

THE CUSTOMER ATITUDE TOWARDS TELIVISION ADVERTISMENTS ON PURCHASE INTENTION OF THE PRODUCT OF BEAUTY AND PERSONAL CARE IN UDUMALPET CITY

Abstract

The purpose of this paper is to find out the attitude of the respondents towards television advertisement of beauty and personal care product at udumalpet taluk in tiruppure district,the primary data collected by random sampling method, from 150 respondents.to analises the profile of the respondent the percentage analisise ,chi-squre,structural equation method used to analise data.the study reveals that is significant relation betweenprofile and attitude of customers towards television advertisement on purchase intention.

Key Words

Attitude, purchase intention,tv advertisement,chi-squre.

Cite This Article

"THE CUSTOMER ATITUDE TOWARDS TELIVISION ADVERTISMENTS ON PURCHASE INTENTION OF THE PRODUCT OF BEAUTY AND PERSONAL CARE IN UDUMALPET CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.143-148, May-2019, Available :http://www.jetir.org/papers/JETIR1905D19.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"THE CUSTOMER ATITUDE TOWARDS TELIVISION ADVERTISMENTS ON PURCHASE INTENTION OF THE PRODUCT OF BEAUTY AND PERSONAL CARE IN UDUMALPET CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp143-148, May-2019, Available at : http://www.jetir.org/papers/JETIR1905D19.pdf

Publication Details

Published Paper ID: JETIR1905D19
Registration ID: 210552
Published In: Volume 6 | Issue 5 | Year May-2019
DOI (Digital Object Identifier):
Page No: 143-148
Country: tiruppu, tamilnadu, India .
Area: Commerce
ISSN Number: 2349-5162
Publisher: IJ Publication
Published Paper URL :: https://www.jetir.org/view?paper=JETIR1905D19
Published Paper PDF: https://www.jetir.org/papers/JETIR1905D19

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