• Dr Bivek Datta
• Dr Mahesh

This research paper is a study and analysis of the effectiveness of Online Travel Portals in India with reference to Yatra.com and MakeMyTrip.com and to analyze the effectiveness of e-commerce with respect to the travel industry in India. An attempt has been made to study the current status of online travel portals in India. In India e-commerce is being driven by the growing online travel industry and online travel bookings have increased substantially after the e-commerce revolution. A comparative analysis of this is drawn to decipher the market leader. Primary Research has been conducted to estimate the consumer satisfaction from the online portals. Various parameters and tools linked to the services provided by these portals have been included in the research, for instance the allied services offered like easy accessibility, good value for money, Travel & accommodation information, grievance redressal and it is also observed that some of the online travel portals out shine the others in terms of customer satisfaction.

Online Travel Portals,e-commerce,Customer Satisfaction)

"EFFECTIVENESS OF ONLINE TRAVEL PORTALS IN INDIA: A COMPARATIVE STUDY OF MAKEMYTRIP AND YATRA.COM", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.667-675, May-2019, Available :http://www.jetir.org/papers/JETIR1905D95.pdf

"EFFECTIVENESS OF ONLINE TRAVEL PORTALS IN INDIA: A COMPARATIVE STUDY OF MAKEMYTRIP AND YATRA.COM", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp667-675, May-2019, Available at : http://www.jetir.org/papers/JETIR1905D95.pdf