• MANU MUDGAL
• DR DEEPA PANDEY

Abstract The objective of present study was to examine leadership style in organization keeping Chan Suh, the founder of Agency.com at the center from the various traditional and modern leadership theories, charismatic and transformational leadership were taken into account. The qualities of a leadership play an important role in creating new visions and fortune for the company. The background of Chan Suh and his company Agency.com was discussed. His new idea of online advertisement was a huge milestone in advertising industry. The data was collected from various interviews by corporations and articles from different business magazines The findings reflected Chan Suh as an transformational leader with some charismatic qualities. Although, the understanding of leadership is tough as many variable control situations in organization; but, I would definitely like to say that this study had provided me some glimpse of any such future endeavor.

Keywords: Leadership, Chan Suh, Transformational leadership, Business etc.

"A case study on leadership style: Chan Suh", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.6-14, May-2019, Available :http://www.jetir.org/papers/JETIR1905G02.pdf

"A case study on leadership style: Chan Suh", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp6-14, May-2019, Available at : http://www.jetir.org/papers/JETIR1905G02.pdf