• DONDA RAJESH
• velugubantla seshagiri rao

In India, household savings contributed major share to the total gross domestic savings over the period of time. Here, household savings majorly concentrated in the physical assets then the financial assets, lack of knowledge, awareness about the financial products, services and markets can mainly attributed to the low participation of the households in the formal financial markets. present paper largely concentrated on the relationship between financial literacy and diversification of the household savings into the financial savings and savings in physical assets. Secondary data of the financial literacy, household savings in India and exiting literature used for this present study.

Financial literacy, household savings, savings in physical assets, financial savings

"THE ROLE OF FINANCIAL LITERACY IN THE DIVERSIFYING OF HOUSEHOLD SAVINGS INTO FINANCIAL ASSETS AND PHYSICAL ASSETS IN INDIA: AN ASSESSMENT OF LITERATURE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.164-168, May-2019, Available :http://www.jetir.org/papers/JETIR1905J27.pdf

"THE ROLE OF FINANCIAL LITERACY IN THE DIVERSIFYING OF HOUSEHOLD SAVINGS INTO FINANCIAL ASSETS AND PHYSICAL ASSETS IN INDIA: AN ASSESSMENT OF LITERATURE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp164-168, May-2019, Available at : http://www.jetir.org/papers/JETIR1905J27.pdf