• Jyothi J

Abstract: The “Make in India” project is an initiative taken by the Prime Minister Narendra Modi to encourage the companies around the globe to invest and manufacture their products in India. Make in India is an international Marketing strategy created on 25th September 2014 with an ambition of turning the nation into an international manufacturing hub. To achieve this objective of manufacturing led growth trajectory, India would need to undertake a structured and planned approach to review manufacturing, gain global competitive advantage and global leadership. In order to succeed in this campaign, it was important to be open to capital and expertise from all over the globe and implementation of GST made India one market and strengthen overall programme. In wake of this situation, this paper is a study on opportunities and challenges of Make in India Project and take a bird’s view on policies introduced at the state and National level to make this project a success. The success of this initiative greatly depends on the factor that whether we are at par with the advanced nations as far as usage of modern technology is concerned and we need to have more clarity, maturity and intensity about the quality aspects of the products produced. India’s youth population is both an opportunity as well as a threat. In order to bring in millions of unemployed youth to employment stream, the nation needs to create millions of jobs every year. The government is aware of this fact and that is why the Make in India campaign is so earnestly launched. As the western countries population continues to run towards old age, India will continue to remain young for next 2-3 decades.

Key words: Make in India, Foreign Direct Investment, Manufacturing, Entrepreneurs and Product.

"MAKE IN INDIA: THE OPPORTUNITY AND CHALLENGES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.224-231, May-2019, Available :http://www.jetir.org/papers/JETIR1905J34.pdf

"MAKE IN INDIA: THE OPPORTUNITY AND CHALLENGES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp224-231, May-2019, Available at : http://www.jetir.org/papers/JETIR1905J34.pdf