• Mr. Prashant Chopra
• Dr. K.J.Vinodini

This study is done to understand the importance of wearing traditional dress amongst women. The culture has been fading away with years going by, were as wearing traditional clothes represents our culture and identity. People wish to hold and preserve our traditions and if people stop promoting our customs than nobody will understand the importance and it will slowly become exterminated. People wearing their national dresses symbolizes accord. One cannot set aside all their traditional clothes and can become a follower of other trend. Hence this study is done to understand the interest among women to wear traditional dresses in the society.

Tradition, Culture, Clothes, Customs and Promotion

"A Conceptual Study on the Opinion and Preferences of Women Towards Traditional Attires.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.604-606, May-2019, Available :http://www.jetir.org/papers/JETIR1905J90.pdf

"A Conceptual Study on the Opinion and Preferences of Women Towards Traditional Attires.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp604-606, May-2019, Available at : http://www.jetir.org/papers/JETIR1905J90.pdf