• Bhawna Saxena
• Dr. Manjula Jain
• Dr. A.K.Sarkar

Corporate social responsibility is a topic under discussion and gained more attention over the last two decades and it is seen today as a vital part of the core strategy of many IT companies. The main drivers for CSR have been playing vital role for the IT companies. The main purpose of this paper is to investigate the level of awareness of the corporate social responsibility concept among IT employees and how it impacts on the brand value of the company. Furthermore, this research focuses on the employees with respect to their perceptions toward CSR, hence enabling organizations to learn about CSR practice from the employees’ viewpoint. The study focuses on a small sample of employees of IT companies in India, the generability of the research findings is restricted. The quantitative data collected through questionnaires were subjected to treatment that included; shifting to excel spreadsheet, tabulation, coding and then it was imported into SPSS 20.0 sheet for statistical analysis purposes. The study reveals that fairly engaging in CSR activities really make a difference in a social context, and it will impact the goodwill and profit of the corporate as well in long terms. Brand reputation and differentiation in cutthroat competition make corporate to adopt CSR as a branding tool, and they can reap the benefits in the future. The outcome of this research can be used in shaping management policy and cultivating the spirit of CSR to their employees. Also, this study suggests that the Human resource department can use CSR effectively.

Corporate social responsibility (CSR), Brand value, Employee perception, Employee awareness, Information technology (IT) industry.

"Corporate Social Responsibility- A Brand Building Tool. (An Empirical Study Of Indian IT Industry.) ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.124-134, May-2019, Available :http://www.jetir.org/papers/JETIR1905K17.pdf

"Corporate Social Responsibility- A Brand Building Tool. (An Empirical Study Of Indian IT Industry.) ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp124-134, May-2019, Available at : http://www.jetir.org/papers/JETIR1905K17.pdf