• Navneet Choudhary

Word of Mouth casual discussions and proposals of individuals about items and administrations powerfully affect client basic leadership. This investigation dissects the essentials of this marvel soon give a superior comprehension of how word-of-mouth functions and how it alright may be viably animated. Attributes of both on the online Associate in nursing disconnected word-of-mouth area unit stony-broke down and incorporated into a model which can fill in as transcription equipment for word-of-mouth incitement. The inspiration driving spoke and its triggers are additionally stony-broke down.

Word of Mouth, Electronic Word Of Mouth, eWOM, Traditional Word of Mouth, Purchase Intention.

"“IS ELECTRONIC WORD OF MOUTH MORE PERSUASIVE THAN TRADITIONAL WORD OF MOUTH?”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.258-265, May-2019, Available :http://www.jetir.org/papers/JETIR1905K35.pdf

"“IS ELECTRONIC WORD OF MOUTH MORE PERSUASIVE THAN TRADITIONAL WORD OF MOUTH?”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp258-265, May-2019, Available at : http://www.jetir.org/papers/JETIR1905K35.pdf