• R.Dhanasekaran
• Dr. Revathi anandkumar

The food industry in India has been booming in the recent times, owing to the rising disposable income of the middle class. The Indian restaurant market was valued at Rs 20,400 crore in 2016 and is expected to grow to Rs 51,000 crore by 2021, according to industry body National Restaurant Association of India (NRAI). Customers usually have many alternatives. Therefore, it is important for companies to improve the value of existing consumers, and take effective steps to attract their repurchase behaviors besides attracting new customers At this juncture, the article specifically concentrates to analyze the factors influencing customers intentions to revisit select restaurants in Coimbatore city exploring literature relevance, problem identification, main aim or the subject focus, methodology adopted, framework of hypothesis and limitations. Loyalty is the major task plays significant role in the restaurant market considered by the researcher to identify what are the reasons influencing customers to revisit the select restaurant in Coimbatore city? Aim of the study is to study the factors influencing customers in revisiting select restaurants in Coimbatore city. he study proposes to ascertain the factors influencing revisiting intention among customers towards select restaurants. Coimbatore city was selected by the purpose of this study. Primary data taking customers making minimum 3 and more visits in a month considered as respondents for survey Using the convenience sampling technique, the researcher collected the responses from 120 respondents. Statistical tools used are Percentage Analysis and Chi-square Test. Findings shows that gender of customers and reasons for their revisiting intention to the restaurants are statistically significant, followed by frequency of visit by customers to the restaurants and reasons for their revisiting intention are statistically significant and finally, time of visit by customers to the restaurants and reasons for their revisit intention. Food industry is growing on a fast pace with many people employed in this sector. More migrant employees from various parts of the country settling for their livelihood in Coimbatore invokes the idea of starters to emerge into the restaurant market. Proper government support and adequate funding from financial institutions will help towards the growth of restaurant industry.

Food Industry, Restaurant, Customers, Revisiting Intention, etc..

"FACTORS INFLUENCING CUSTOMERS REVISITING INTENTION TO SELECT RESTAURANTS IN COIMBATORE CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.549-555, May-2019, Available :http://www.jetir.org/papers/JETIR1905K72.pdf

"FACTORS INFLUENCING CUSTOMERS REVISITING INTENTION TO SELECT RESTAURANTS IN COIMBATORE CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp549-555, May-2019, Available at : http://www.jetir.org/papers/JETIR1905K72.pdf