• Deepika Hassani
• Dr. Santosh k. Yadav

This paper has studied about the behaviour and consumption pattern of consumers, also their preferences about the food habits. Nowadays, the consumer awareness about the instant food products has risen, as more of working women has walked towards. Thus, to reduce the human efforts, instant food products has made the convenience of providing healthy and digestive food. Moreover, the demand potential and the buying behaviour of the consumers have changed which has increase the production of food products.

Digestive food, convenience, demand potential

"Study of Consumer Behaviour Towards Instant Food Products", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.83-88, May-2019, Available :http://www.jetir.org/papers/JETIR1905L13.pdf

"Study of Consumer Behaviour Towards Instant Food Products", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp83-88, May-2019, Available at : http://www.jetir.org/papers/JETIR1905L13.pdf