• Dr.Annapurna Gupta

The main purpose of this study was to assess the role of different push and pull factors on employee motivation.. This study has its main focus on this purpose used exploratory approach in which a qualitative survey was carried out among Class 1 and Class 4 employees in Eastern part of India. The survey was implemented to get their responses on what they feel is (are) the best factors that could motivate them in a list of 10 push and 10 pull factors. In this focus on the study sets to identify the most preferred ranked factors for motivation. The outcome of the study have been explained that of Achievement and Position or Power were the most push ranked factors and Position and Recognition were the most pull ranked factors among class 1 employees. While, the need of Security and Fundamental needs were the most push ranked factors and Money and Security were the most pull ranked factors by class 4 employees.

Pull, push, motivation, competing force, employee.

" COMPETING FORCE OF PUSH AND PULL FACTORS ON EMPLOYEES MOTIVATION", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.228-239, June-2019, Available :http://www.jetir.org/papers/JETIR1905N36.pdf

" COMPETING FORCE OF PUSH AND PULL FACTORS ON EMPLOYEES MOTIVATION", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp228-239, June-2019, Available at : http://www.jetir.org/papers/JETIR1905N36.pdf