• Aarti Chugh
• Dr. Charu Jain

There has been an increasing stress on knowledge analysis in e-commerce in the recent years. However, it remains poorly-understood as a result of which it’s practical and theoretical development is at a halt. This paper explores analysis of huge amounts of customer and retailer data in e-commerce by drawing on a scientific review of the literature. The paper presents an associative and informative framework that explores the definitional aspects, distinctive characteristics, types, business price and benefits of BDA within the e-commerce landscape. This paper additionally triggers broader discussions concerning future analysis challenges and opportunities in theory and observation. Overall, the findings of the study synthesize various BDA ideas (e.g., definition of Big Data, it’s nature, business intelligence and other relevant theories) that give deeper insights on the cross-cutting analytics applications in e-commerce.

Big Data, E-Commerce, Customer Service

"BIG DATA ANALYTICS: A WAY TO BIG COMMERCE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.504-506, May-2019, Available :http://www.jetir.org/papers/JETIR1905N75.pdf

"BIG DATA ANALYTICS: A WAY TO BIG COMMERCE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp504-506, May-2019, Available at : http://www.jetir.org/papers/JETIR1905N75.pdf