• Mayank Sorout
• Deepak Kumar Singh

Web data extraction is one of the prominent research areas in the recent years. There is tremendous amount of online data items that can be retrieved efficiently and effectively by utilizing web data abstraction methodology. The abstraction comprises of several phases namely web crawling, locating data structure for data towage, pattern search algorithm, storing the organized data and extracting the data. In this paper, a new string pattern matching algorithm is utilized for web data abstraction in order to retrieve the data efficiently. It is clear from the outcome that the proposed BOYER MOORE string pattern matching algorithm supersedes the prevalent matching pattern algorithm with regard to the matrix namely precision and recall. Search Engine Marketing (SEM) and Search Engine Optimization(SEO), are strategies that are effectively used to grow business by attracting potential customers in an extremely competitive marketplace. This paper first revisits the working of a search engine and the most widely used search engine. Second, it includes the approach to Search Engines Marketing in order to improve website ranking. Third, a discussion about various available tools for SEO and implementation of some of them has been illustrated. Foursome string matching algorithms have been discussed and an analysis of top ten search results from google for a particular keyword . As keyword frequency is considered one of the major factor in the on-page factors of website ranking. Enhanced boyer moore algorithm have been used in order to analyse the keyword frequency in the content of the search results obtained. The results have been obtained using both Boyer Moore and enhanced Boyer Moore algorithm and the run time comparison is also made for the two algorithms.

Document Object Model, Hyper Text Markup Language, Application Programming Interface, Search Engine Optimization

"TELECOM OPERATOR COMPARISON USING ENHANCED BOYER MOORE ALGORITHM", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.58-67, May-2019, Available :http://www.jetir.org/papers/JETIR1905O09.pdf

"TELECOM OPERATOR COMPARISON USING ENHANCED BOYER MOORE ALGORITHM", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp58-67, May-2019, Available at : http://www.jetir.org/papers/JETIR1905O09.pdf