• Mohammadali
• Dr. Vipul B. Patel

The increasing trend of the internet has strongly impact on the worldwide marketing environment. Nowadays, it has become one of the most popular way for doing business and customer to perform trade via the internet. Businesses have been coming up with different creative ways to promote their products or services through online mode. Thus it expresses how the modern market is going to replace the traditional markets. This study is carried out to find out the factors which may influence customer’s online shopping satisfaction during online shopping. Generally, the success of any online shopping mainly depends on the customer satisfaction during their purchase

Customer Satisfaction, Online Shopping, Rural area,

"A study on customer satisfaction of online shoppers in rural area ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.1-12, May-2019, Available :http://www.jetir.org/papers/JETIR1905P01.pdf

"A study on customer satisfaction of online shoppers in rural area ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp1-12, May-2019, Available at : http://www.jetir.org/papers/JETIR1905P01.pdf