• SIJI VERGHESE V.
• Dr.VASANTHAKUMARI.P.

Kerala ,as a tourist destination, occupies a remarkable position in the tourism map of India. The present paper attempts to analyse the investment potentials based on the incentives to promote tourism industries in Kerala and its impact is assessed on the basis of trends in the tourist arrivals to Kerala. The study revealed that, over the years, the percentage in the number of arrivals are on increase .It also tried to examine the foreign exchange earnings of the state from the tourism sector. The study indicates a promising future for this industry . The paper focussed on the central and state government initiatives to promote the tourism sector of Kerala. The government is supporting the industry by providing different types of concessions in the form of tax relaxation, investment subsidy ,declaring awards etc. So the paper concluded by calling the innovative entrepreneurs to invest their fund in the guaranteed investment thereby they can exploit the God’s Own Country’s competitiveness .

Key words: Tourism, ,Tourist, Foreign Exchange Earnings ,investment.

"Avenues of Investment in the travel and tourism sector in Kerala", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.284-289, May-2019, Available :http://www.jetir.org/papers/JETIR1905P44.pdf

"Avenues of Investment in the travel and tourism sector in Kerala", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp284-289, May-2019, Available at : http://www.jetir.org/papers/JETIR1905P44.pdf