• ADITI BHATT

: The “Digital India” is the Indian Governments flagship programme with a vision to convert India into a digitally empowered country. “Faceless, Paperless, Cashless” is one of supposed function of Digital India. Digital payment is a way of payment which is made through digital modes. No hard cash is involved in the digital payments. All the transactions in digital payments are completed online. Moreover E- Wallet refers to an electronic device that allows an individual to make electronic transactions. The main Objective of the study is to know about attitude of consumers towards using E-wallet. Primary Methods of data collection is been used with single cross sectional descriptive research design. Structured questionnaire has been developed and personal online survey has been used as a method of primary data collection to study attitude of consumers towards using E Wallet in South west Zone of Surat City. Findings shows mostly 35% consumer prefers to use E- wallet as a method of E Payment because of most convenient payment rather than debit card, credit card or online banking. 150 respondents have been surveyed with non probability convenience sampling method to know the attitude towards using E Wallet in South west zone of Surat City.

Attitude, Perception, E-Wallet, Digital Payment, E- Payment

"“A Study on Attitude of Consumers Towards Using E-Wallet in South West Zone of Surat City”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.636-639, May-2019, Available :http://www.jetir.org/papers/JETIR1905P91.pdf

"“A Study on Attitude of Consumers Towards Using E-Wallet in South West Zone of Surat City”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp636-639, May-2019, Available at : http://www.jetir.org/papers/JETIR1905P91.pdf