• DeepikaSihmar
• Narendra Singh

The capitalistic system of development is diverting the society into competition to acquire more wealth and materialistic life to satisfy their greed and ego, which leads to a rat race among the people and consumers to go and acquire more material things without giving a thought of overall impact on their well-being in the long run. All of this, give arises to different social, economic and ecological evils by increasing gap between rich and poor. To minimize this effect, there is a need to sensitize the society and consumer by evolving suitable programs after understanding their thinking process. Therefore, the present study is an attempt to understand the thinking level of the consumers towards a holistic view while making decisions. It also helps in exploring the factors of holistic thinking of consumers and to compare them on the basis of zone. A sample of 600 consumers from Haryana was collected. Holistic thinking scale is developed with the help of 19 statements using exploratory factor analysis, and was confirmed through confirmatory factor analysis. The four factors of holistic thinking (interrelation, moderation, consistency, totality) were identified. Factors are compared on the basis of zones with the help of one-way ANOVA.Results showed that there is no significant difference between different zones of Haryana in case ofinterrelation and totality factor, but in case of moderation and consistency there is a significant difference.

holistic-analytic, moderation, totality, consistency

"Developing and Validating Holistic Thinking Scale on the consumers of Haryana ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.213-228, May-2019, Available :http://www.jetir.org/papers/JETIR1905R31.pdf

"Developing and Validating Holistic Thinking Scale on the consumers of Haryana ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp213-228, May-2019, Available at : http://www.jetir.org/papers/JETIR1905R31.pdf