• Ajay Shesh
• Dr. Vivek Bajpai

An attempt to know the perception and trust of the people towards messages posted over social media about healthcare services and hospitals has been made through this research paper. Social media is the most popular media for advertising among the marketers today around the globe and healthcare industry is also using this media to reach their target customers by creating awareness about the services they are offering and distinctiveness of their hospitals. For assessing the impact of social media, a sample of 300 respondents from 30 different multi-specialty hospitals of Chhattisgarh has been selected using convenience sampling technique and data is collected by conducting interviews with the sampled respondents. The study shows that people possess positive opinion and perception about the social media messages about the hospitals and found it trustworthy and reliable. A significant positive impact of social media messages over perception, trust and patronage intention was found. Suggestions have been given accordingly to the hospital administration to maintain the level of trust and to refine the social media messages to attract more and more customers and thus accelerating the business.

Social Media, Communication, Hospitals, Advertising, Multi-specialty hospitals, Patronage Intention, Trust

"SOCIAL MEDIA AND HEALTHCARE INDUSTRY OF CHHATTISGARH", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.299-303, May-2019, Available :http://www.jetir.org/papers/JETIR1905R43.pdf

"SOCIAL MEDIA AND HEALTHCARE INDUSTRY OF CHHATTISGARH", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp299-303, May-2019, Available at : http://www.jetir.org/papers/JETIR1905R43.pdf