• Darwin Chaudhary
• Dr. Archana Agrawal

This research is aimed and directed to assess the shift in the preferences of shoppers from traditional to online shopping behavior in Bilaspur city. 31 item questionnaire is used to conduct a survey among shoppers of different category through judgment sampling. It was found that shoppers today spend enough amount time surfing merchandise in different online stores. Their primary aim is to check the offers and to make a comparison, which is quite easy on online platform. Also 24 X 7 operations of online store provides an ease of convenience to the shoppers as they can use their leisure time in making purchases without wondering to different stores. Shopper’s of Bilaspur perceive Flipkart as the most reliable store followed by Myntra, Snapdeal and Amazon. The major factors which affect the online buying behavior of shopper’s in Bilaspur city are Delivery charges and trust, Trustworthy Security, Product quality and Financial Security and Product differentiation.

E-commerce, E-shopping, Shoppers, Online buying, Web-security, Credibility, Delivery, Product Quality, Online Shopping

"E-SHOPPING – A SHIFT IN PURCHASING BEHAVIOUR OF SHOPPERS IN BILASPUR", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.347-354, May-2019, Available :http://www.jetir.org/papers/JETIR1905R53.pdf

"E-SHOPPING – A SHIFT IN PURCHASING BEHAVIOUR OF SHOPPERS IN BILASPUR", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp347-354, May-2019, Available at : http://www.jetir.org/papers/JETIR1905R53.pdf