• shivangi kaushal

Customer Relationship Management is one among the very important forces to examine the client loyalty. This study analyses the intervening part of the impact of CRM on having a loyal client. The idea supported speech, memory, implementing is nice for creating relationship with customer. This paper deals with the strategies, challenges faced and benefits that come from keeping or maintaining a good relation with the customer. Customer is God for running business. An all-encompassing target of this article is to furnish CRM scholastics and experts with a viewpoint on contemporary issues in CRM identifying with decency, trust and the oddities of individual treatment of clients.

CRM Management: Strategies, Challenges, issues

"CRM Management: Strategies, Challenges, issues ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.403-406, May-2019, Available :http://www.jetir.org/papers/JETIR1905R61.pdf

"CRM Management: Strategies, Challenges, issues ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp403-406, May-2019, Available at : http://www.jetir.org/papers/JETIR1905R61.pdf