• Dr. K. KAVITHA
• Dr.T.MAHESH BABU

Business ethics is one among the foremost difficult and contentious subjects in human history. each lecturer and business leaders have studied the link between doing the proper issue and creating cash for years with very little census reached. A survey by the Ethics Resource Center found that forty-three of respondents believed their supervisors lacked moral integrity. the main focus of this paper is to review the moral problems that arise in selling and additionally analyzing the assorted kinds of an unethical advert in Bharat with respect to ASCI principles. these days India’s advertising trade is increasing its business at a speedy rate. India’s retail and advert trade in little or no time has sliced a distinct segment for itself and placed itself on a world map. However, over the years advertising and selling communication messages have created debatable moral problems like surrogate advertising, puffery, unproven claims, girls stereotype, comparative advertising, use of youngsters in advertising etc. In today’s competitive market, advertisers are typically following the unethical practices to fight the competition. we've analyzed with the assistance of examples the various unethical practices employed by advertisers in advertisements in Bharat and additionally mentioned some real-world cases resolved by 300 (Consumer grievance council) following the mandatory ASCI Codes for it

Unethical practices, ethical marketing, Ethical promotions

"A STUDY ON UNETHICAL PRACTICES IN MODERN MARKETING ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.615-619, May-2019, Available :http://www.jetir.org/papers/JETIR1905R91.pdf

"A STUDY ON UNETHICAL PRACTICES IN MODERN MARKETING ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp615-619, May-2019, Available at : http://www.jetir.org/papers/JETIR1905R91.pdf