• Thandauthapani.A
• Dr. S. Vasanthi

Marketing is the business of exchange relationship creating with customers for gaining satisfaction, as marketing plays a very significant role as one of the foremost elements in the managing a business. Consumer behaviour is the process of learning about the buying methods, selecting procedure and disposing ideas goods and services to satisfy the needs, or wants, and motives of the individual customers, groups or organizations.

PERCEPTION OF THE CONSUMERS TOWARDS THE ROYAL ENFIELD TWO-WHEELERS IN TIRUCHIRAPPALLI TOWN.

"PERCEPTION OF THE CONSUMERS TOWARDS THE ROYAL ENFIELD TWO-WHEELERS IN TIRUCHIRAPPALLI TOWN.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.730-734, June-2019, Available :http://www.jetir.org/papers/JETIR1905S11.pdf

"PERCEPTION OF THE CONSUMERS TOWARDS THE ROYAL ENFIELD TWO-WHEELERS IN TIRUCHIRAPPALLI TOWN.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp730-734, June-2019, Available at : http://www.jetir.org/papers/JETIR1905S11.pdf