• R. Krishnapriyaradha

Marketing is an activity carried out for people, involved in the flow of goods and services from the producer to consumer. The spirit of marketing is an exchange or a transaction, proposed to satisfy human needs or wants, and with the broader importance can be felt by the opportunities and challenges it has offered in selling and advertising of new products to the society. Marketing is about identifying and meeting human and social needs for “meeting needs profitably”. Services’ marketing has engaged as an indispensable place in business studies all over the globe. Marketers are applying the conventional and modern marketing techniques for marketing their services, without differentiating the physical goods and services, but in reality, they are performing the marketing of services.

"MOTIVATING FACTORS INFLUENCING THE CUSTOMERS ON THE SERVICES OFFERED BY THE MOBILE SERVICE PROVIDERS IN TIRUCHIRAPPALLI DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.822-827, May-2019, Available :http://www.jetir.org/papers/JETIR1905S23.pdf

"MOTIVATING FACTORS INFLUENCING THE CUSTOMERS ON THE SERVICES OFFERED BY THE MOBILE SERVICE PROVIDERS IN TIRUCHIRAPPALLI DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp822-827, May-2019, Available at : http://www.jetir.org/papers/JETIR1905S23.pdf