• Kotresh patil
• Dr. T P Renuka murthy

Electronic consumer relationship management (E-CRM) attributes are very important for the success of any business that chooses to do business online. E-CRM program implementation should concentrate on dealing with the consumer effectively by understanding their needs and catering it effectively. Maintaining and managing customer relationships requires lots of work and it warrants a clear understanding of the internet and its features .E-CRM help in delivering impeccable information about consumer understandings about their purchases which in turn helps the firm to assist them in offering customer support as well as personalized services. Thus, the aim of this research is to identify web characteristics dimensions and perceived important features from a consumers’ perspective. The secondary data for this research were collected through a proper literature survey. The findings reported 14 dimensions of E-CRM which were perceived as important elements affording consumers repeated visits and purchases. The limitations of the study and future directions of research are discussed here.

CRM, web aesthetics, Website dimensions.

"A STUDY ON DIMENSIONS OF WEBSITE INFLUENCING CUSTOMER LOYALTY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.930-932, May-2019, Available :http://www.jetir.org/papers/JETIR1905S38.pdf

"A STUDY ON DIMENSIONS OF WEBSITE INFLUENCING CUSTOMER LOYALTY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp930-932, May-2019, Available at : http://www.jetir.org/papers/JETIR1905S38.pdf