• Dr. Udayakumar. OK

The banking industry in India has undergone radical changes due to the globalisation, Liberalisation and privatization. Today Indian banking organization is one of the largest banking organisation in the world. Banking industry occupies the highest position in the industrial sector and it plays a considerable role in the overall socio-economic development of India. Banking Sector is an integral part of all business and social activities of the country. Traditional Scheduled Bank and New private Sector bank plays an important role in providing banking services. It offers a wide range of banking products and financial services to customers through different branches in different places. A highly satisfied customer is essential for banking organizations in the emerging competitive market. This research postulates on the present level of customer satisfaction of banking organizations and also tries to compare the satisfaction level of customers of traditional scheduled bank and new private sector bank in Kerala.

Customer Satisfaction, Traditional Scheduled Bank, New private Sector Bank,

"A COMPARATIVE STUDY OF CUSTOMER SATISFACTION OF TRADITIONAL SCHEDULED BANK AND NEW PRIVATE SECTOR BANK IN KERALA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.1140-1149, May-2019, Available :http://www.jetir.org/papers/JETIR1905S71.pdf

"A COMPARATIVE STUDY OF CUSTOMER SATISFACTION OF TRADITIONAL SCHEDULED BANK AND NEW PRIVATE SECTOR BANK IN KERALA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp1140-1149, May-2019, Available at : http://www.jetir.org/papers/JETIR1905S71.pdf