• FELIX ABRAHAM

Nowadays, many traditional services have been moved or planning to move to the electronic environment. As a result of this movement enterprises need to realize the users’ motivations regarding the electronic service applications. A cashless economy is an economy where maximum transactions are done without using the physical cash or the means of hard cash. It is the economy where economic transactions are done with the digital facilities. It includes e-banking (Mobile banking or banking through computers), debit and credit cards, card-swipe or point of sales (POS) machines and digital wallets. The Digital India program is one of the lead ship programs of the Government of India with a vision to transform India into a digitally empowered society and knowledge economy. The demonetization policy has also increased the use of online banking services, cheque, and e-wallets. The convenience of paperless payments benefits both the retailer and the buyer. The present paper aims to study the impact of Cashless Economy. It also studies the challenges faced by the Retail sector. To achieve the objectives of this exploratory type of study personal interviews will be conducted.

Cashless economy, Digital payments, Retail sector, Electronic Payment System

"“A STUDY ON CASHLESS ECONOMY AND ITS CHALLENGES FACED BY THE RETAILERS”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.2395-2418, May-2019, Available :http://www.jetir.org/papers/JETIR1905U38.pdf

"“A STUDY ON CASHLESS ECONOMY AND ITS CHALLENGES FACED BY THE RETAILERS”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp2395-2418, May-2019, Available at : http://www.jetir.org/papers/JETIR1905U38.pdf