• Pallavi Sahu
• Dr. Priti Dubey

E-Commerce industry is finding huge potential to grow at the rate of double every year in present and in coming years in the market in India. The young group find their need on E-commerce and also motivates older people to search for the product through online platform. Customer’s willingness to purchase on the online platform has lot of influence of Consumers’ attitude. Therefore, the customer’s attitude towards a particular product and services is the evaluation of a specified behaviour of the customer while involving in purchase behaviour.

E-commerce, online market, customers’ behavior, customers’ attitude, purchase behavior.

"CUSTOMER BEHAVIOR ASPECTS IN E-COMMERCE BUSINESS: A LITERATURE REVIEW ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.195-197, May 2019, Available :http://www.jetir.org/papers/JETIR1905V84.pdf

"CUSTOMER BEHAVIOR ASPECTS IN E-COMMERCE BUSINESS: A LITERATURE REVIEW ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp195-197, May 2019, Available at : http://www.jetir.org/papers/JETIR1905V84.pdf