• Abhishek
• (Prof) Dr. Kavita.A.Jain

The India country is fourth largest in terms of FMCG sector growth in total economy. The brand named Coca-Cola is largest production based beverage company which is producing safe and high quality products in India. It is a leading company in Indian Beverage sector and producing soft drinks as well as juices in Indian Markets. The present work is to provide consumer behavior on soft drinks produced by Coca-Cola India in north region and to study the consumer behavior for soft drinks produced by Coca-Cola India in rural areas. This work provides the understanding of consumer behavior the use of questionnaire survey. In this survey, it prepares 25 questionnaires and get response from 310 respondents. In this survey 185 male and 125 female respondents are participated and also all age group respondents are involved in this survey to understanding actual results. various persons from different age, different qualification etc are participated. The data analysis is done by the use of MS-Excel and basic statistical methods.

Consumer Behavior, Soft Drinks, Coca-cola Products, Data Analysis, North India etc.

"Consumer Behavior on Soft Drinks Produced by Coca-Cola India in North Region", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.819-837, May-2019, Available :http://www.jetir.org/papers/JETIR1905W67.pdf

"Consumer Behavior on Soft Drinks Produced by Coca-Cola India in North Region", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp819-837, May-2019, Available at : http://www.jetir.org/papers/JETIR1905W67.pdf