• ANUBHAV TEWARI
• PROFESSOR MAHRUKH MIRZA

Abstract Purpose – The goal of this study is to find out the factors and measuring entrepreneurial intention among the Commerce & Management Students of Select Universities / Colleges of city Lucknow, specially the role of opportunity recognition, entrepreneurial attitude and entrepreneurial self-efficacy as well as this paper also examines the effect of the theory of planned behavior in determining entrepreneurial intention on students. Design/methodology/approach – A total of 296 students having commerce and management background participated in a detailed survey administered via Google form, which delivered the necessary data, using convenience sampling technique, from three different universities / colleges of city lucknow, U.P. 1- Government University - Khwaja Moinuddin Chishti Language University (KMCLU), 2- Government aided College - Shri Jai Narayan Mishra PG College (KKC) and 3- Private College - Bora Institute of Management Sciences (BIMS). Structured questionnaire is use in this study. After data screening process, data were analyzed using CFA and SPSS to establish the reliability, validity and modal test of all the components, while structural equation modeling (SEM) approaches were employed to examine the results. Findings – Results of hypotheses testing revealed three important findings. First, basic antecedents of TPB have been found significantly impacting entrepreneurial intention among the commerce & management students. Second, opportunity recognition has a direct positive impact on the entrepreneurial intention of commerce and management background students. Third, entrepreneurial attitude and entrepreneurial self-efficacy both shows positive but not strong impacts as mediation on “opportunity recognition – entrepreneurial intention relationship”. Research limitations/implications – Only a representative fraction of students having commerce and management background of selects colleges/ university from a single city was used for this study. Researchers can conduct relevant research if they include more motivating and ambient elements and a larger sample size of students from different socioeconomic qualifications from different cities. Practical implications – This research study provides practical assistance in developing new educational initiatives and strategies that can aid students in their current or future entrepreneurial projects regarding as start-up. Originality/value – This study contributes to the sparse body of work that has been done on the interaction between opportunity recognition and entrepreneurial intention, as well as the mediating function of entrepreneurial attitude and self-efficacy.

Keywords: Opportunity recognition, Entrepreneurial self-efficacy, Entrepreneurial intention, Entrepreneurship education, theory of planned behaviour, mediating effect, Students having commerce and management background.

"Role of entrepreneurial opportunity recognition, entrepreneurial attitude and entrepreneurial self-efficacy in measuring entrepreneurial intention among the Commerce & Management Students of Select Universities / Colleges of city Lucknow, India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.0, Issue 0, page no.0, May-2022, Available :http://www.jetir.org/papers/JETIR1905X06.pdf

"Role of entrepreneurial opportunity recognition, entrepreneurial attitude and entrepreneurial self-efficacy in measuring entrepreneurial intention among the Commerce & Management Students of Select Universities / Colleges of city Lucknow, India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.0, Issue 0, page no. pp0, May-2022, Available at : http://www.jetir.org/papers/JETIR1905X06.pdf