• Dr. Santosh Kumar Choube
• Rashmi Trivedi

Purpose – Cultures shape individuals and individuals use their ideas and values to create cultures. Rice (2003) points out how employees can engage in creative behavior as long as the working conditions within the organization are flexible enough and conducive to allow for individual and group creativity. Many organizational culture researchers agree that organizational culture is a contributing factor to the degree to which creativity and innovative behavior is found among employees. This research paper is intended to examine whether any significant relationship exists between organizational culture and employees’ divergent behaviour. Methodology– For this study, responses of a sample of employees of automobile and auto ancillary companies in India would be collected. A self-administered questionnaire including a Five-point Likert-type numerical scale ranging from Strongly Disagree to Strongly Agree will be used. Reliability test will be applied using Cronbach’s Alpha to know the relationship between research variables, Karl Pearson’s Correlation was applied. Findings – Finding of the research will be based on data and its respective analysis. Research Limitations- The current study divergent behavior is defined as creativity, decision making, originality in ideas, problem solving, flexibility and risk taking the study reflects the point of view of researcher. There may be other variables of divergent behavior as this topic is not researched.

Organization Culture, Divergent Behaviour, Divergent Thinking, Creativity

"'An empirical study of elements of organizational culture on employees' divergent behavior'", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.55-63, May-2019, Available :http://www.jetir.org/papers/JETIR1905X07.pdf

"'An empirical study of elements of organizational culture on employees' divergent behavior'", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp55-63, May-2019, Available at : http://www.jetir.org/papers/JETIR1905X07.pdf