• PRIYAVRAT

Photos have been used in advertisements for years. Photographs play an important role in advertising and marketing because they can tell a story. Nowadays, consumers are very visual - therefore, only images that stand out can really capture their attention. Photography is believed to have many effects on advertising efforts. To discuss this topic, this paper will: trace the development of photography on advertising; discuss the positive effects of photography on advertising; and discuss the negative effects of photography on advertising. A summary of the key points discussed will be given in the last part of the paper. Some suggestions will also be included in the conclusion.

Advertisements, Business, Consumers Marketing ,Photography, Positive

"Visual Effects of Photography in Advertising", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.684-688, May 2019, Available :http://www.jetir.org/papers/JETIR1905X86.pdf

"Visual Effects of Photography in Advertising", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp684-688, May 2019, Available at : http://www.jetir.org/papers/JETIR1905X86.pdf