• MANOSMITA MAHAPATRA

Globalization and development agenda has changed the structure and adaptation of production and economic institutions. Multinationals are seen to indulge in development process in India. It is a recent phenomenon. The governmental measures have often been inadequate to address the vast majority of population who live in villages which are underdeveloped and suffer from acute social problems. The companies and their CSR programs emerge as an important agency for societal development where the multinational corporation achieves unprecedented economic and political power under capitalist globalization. Hence, large corporation has started to intensify their CSR engagement under pressure of changing societal expectation where, CSR is defined as integrating social concern in the business operation on a voluntary basis with stakeholders. Such an approach of CSR from a societal perspective is less focused in research since capitalist globalization have created disturbances in fundamental social justice where CSR attempted to solve the problems of social injustice by behaving in socially ethical terms. The present paper attempts to frame a debate on the issue in the new area of research in current sociology of CSR from a social perspective and defining it as corporate commitment to ethical behaviour particularly in relation to social justice and engulfing a dimension beyond philanthropy. The paper utilizes secondary sources of date collection. The sociological analysis and conceptualization assist in understanding the underlying logic of governance that rests on a market line representation where along with the government , large corporations getting into notions of authority and exercise corporate social power. Thus, the social dimension of corporate social responsibility is a changing paradigm of globalization in society.

Corporate social responsibility, Globalization, corporate citizenship, Stakeholder.

"Practices of Corporate Social Responsibility: A Paradigm Shift From Economic To Community Perspective ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.395-400, June-2019, Available :http://www.jetir.org/papers/JETIR1906060.pdf

"Practices of Corporate Social Responsibility: A Paradigm Shift From Economic To Community Perspective ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp395-400, June-2019, Available at : http://www.jetir.org/papers/JETIR1906060.pdf