• Dr. Tanushri Mukherjee
• NA

Indian Tribal Population has always been the worst victim of all kinds of health issues and problems. No matter whether it is due to their ignorance, illiteracy or the fact of residing in remote rural areas creating distance from availing the medical facilities or the fact of them suffering from financial crunch. A number of projects have been initiated either by the government or through Public Private Partnerships for the upliftment of tribal population and to educate them regarding health matters and issues. Although there has been noticeable improvement in the upliftment of their status as well as sex ratio but still there are certain areas like infant mortality rate, neo-natal mortality rate, maternal mortality which needs attention and some concrete deliberations. No doubt in the present scenario where the tribal population is facing so many problems and challenges in every day life, the significance of timely and consistent communication as well as organizing activities or events on a regular basis can play an effective role in the direction of creating awareness about health issues and problems amongst the tribal communities who are otherwise illiterate and normally detached from the developments taking place in the outside world. The paper is an Informative Review Paper and makes an in depth study of few relevant cases which demonstrate the significance of PR Campaigns as an effective tool for dissemination of health related information amongst the tribal of Rajasthan thus acting as an exemplary Health Communication Tool. The paper through the help of case studies tries to analyze the impact of these campaigns and how fruitful they have been in the field of emancipation of tribal population and providing them an outlet towards leading a much more better, healthier and safer life.

Tribal, Population, Awareness, Upliftment, Health Matters, PR Campaigns, Health Education

"Effectiveness of PR Campaigns as a Major Tool of Creating Awareness about Health Issues among Tribal Population of Rajasthan: A Critical Overview", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.466-473, June-2019, Available :http://www.jetir.org/papers/JETIR1906071.pdf

"Effectiveness of PR Campaigns as a Major Tool of Creating Awareness about Health Issues among Tribal Population of Rajasthan: A Critical Overview", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp466-473, June-2019, Available at : http://www.jetir.org/papers/JETIR1906071.pdf