• Sakshi mehra

CT Indian Garments sector is one of the oldest industries in the Indian economy. It’s as old as Harappa Civilization. The Indian apparel and garment industry has the space to produce a large collection of products suitable to different market segments, both within India and across the world. E-commerce is one of the new ways of marketing. The apparel and garment industry is today a better competitive industry, especially if you want to do a retail business of apparel and garment industry. Apparel manufacturers mainly target broad customer who will purchase the extent quantity. It is effortless to get a consumer for old producers those doing business for a longer period of time. But for the beginners, it is too hard to make an opening into this ambitious business. E-Commerce is an exemplary concept in the future of the apparel and garment industry. It is also very significant that the future of apparel and garment is complete with only E-commerce. Both Developed nations, as well as developing nations, have benefited using E-commerce in the garment and apparel industry. This research is` based on an opinion from every age group. This paper is an attempt to describe how important is the impact on getting nature of people who are acquiring the apparel and garment industry and the role of e-commerce. For the primary data, we have randomly selected 100 respondents for filling up the questionnaire from the Kota region to know their opinion about online shopping of apparel and garment. This research paper based on the importance of E-commerce and import-export of apparel and garments.

E-commerce, Garments industry, SWOT, Online shopping

"ROLE OF E-COMMERCE IN IMPORT AND EXPORT OF APPAREL AND GARMENTS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.302-309, June-2019, Available :http://www.jetir.org/papers/JETIR1906188.pdf

"ROLE OF E-COMMERCE IN IMPORT AND EXPORT OF APPAREL AND GARMENTS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp302-309, June-2019, Available at : http://www.jetir.org/papers/JETIR1906188.pdf