• Dr.M.Gopanasamy
• Mr. Kumar.S

Rising trend of population and concern for nutrition, health, quality of foods and environment in recent times has resulted a change in consumption of organic foods especially Organic Tea. In this connection, several studies have been conducted about the awareness and nature of consumption of organic foods and concluded that it is significantly higher in developed countries than developing ones. Most of the studies were limited to developed countries. Very few research studies have been conducted in detail with regard to various factors that influence consumes perception with respect to organic tea products inCoimbatore district. The rise in per capita purchasing power, accompanied by the increase in awareness regarding the social, environmental and health benefits of organic products, has not only increased the demand for such products but also incentivized the development of the organic value chain, as evidenced by continuous developments in industries such as e-commerce, supply chain, storage and processing. The present study aims at analysing factors influencing consumer awareness levels and buying perception regarding Organic Tea with the help of structured survey of 385 respondents in Coimbatore district.

Environment, Organic Tea, Health, Lifestyle, Premium

"FACTORS INFLUENCING THE BUYING INTENTION OF ORGANIC TEA CONSUMERS IN COIMBATORE DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.495-500, June-2019, Available :http://www.jetir.org/papers/JETIR1906219.pdf

"FACTORS INFLUENCING THE BUYING INTENTION OF ORGANIC TEA CONSUMERS IN COIMBATORE DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp495-500, June-2019, Available at : http://www.jetir.org/papers/JETIR1906219.pdf