• Priya Srivastava
• Dr. P.Sekar

Investment alternatives for any person are divided into a real asset and financial asset. Real assets deal with property, precious objects etc. Though real asset takes a large portion of money when it comes to investment, major efforts for making investment decision are dedicated to financial assets. Any investment has two aspects - time & risk. An investment in an asset is a sacrifice of current consumption to get some return in future. Assets are expected to generate cash flows and the probabilities of variation in the expected cash flow in future give rise to risk. So, all the alternatives are analyzed for their time and risk factor before selecting a particular asset for investment. Through this study, an analysis has been made into preferred investor’s behaviour towards investment avenues. It has also studied the difference of opinion of age on investor behaviour while selection of any avenue.

Investment Avenues, Investment Portfolio, Liquidity, Risk & Return

"Risk Management & Investment Avenues in Insurance Sector", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.501-506, June-2019, Available :http://www.jetir.org/papers/JETIR1906220.pdf

"Risk Management & Investment Avenues in Insurance Sector", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp501-506, June-2019, Available at : http://www.jetir.org/papers/JETIR1906220.pdf