• CS ISHA SHANKAR
• Prof. S.K.Shukla

Jewellery is valued as an important savings and investment vehicle in India. Even in present times, Jewellery remains the Indian bride's `Streedhan', the wealth she takes with her when she marries and which remains hers. Gold jewellery is the preferred jewellery worn by women in India irrespective of their religious beliefs. In marriages, gold jewellery is the gift preferred by the near relatives of the bride and the groom. Jewellery is very popular among farmers, with an upsurge in gold sales after a good agricultural season. The Indian Gems & Jewellery Industry is the back bone of the economy by being one of the major contributors towards the export led growth of India. The two major segments of the industry are gold jewellery (covers around 80% of the jewellery market) and diamonds. India is one of the world’s largest manufacturers of cut and polished diamond with an aggregate contribution of approx. 60% of the world’s supply in terms of value and 80% in terms of volume. The industry contributes more than 14% towards the total export in India and provides employment to 1.3 million people directly and indirectly. The Indian gems and jewellery have passed through different phases, and have been influenced by different religious and cultural streams. The rich tradition craft is still relevant in the Indian household, and in many communities the use of craft is for artistic pursuits and as a source of occupation.

Retail market, Gems and Jewellery, Lucknow.

"A STUDY OF WOMEN ENTREPRENEURS IN GEMS AND JEWELLERY SECTOR", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.823-830, June-2019, Available :http://www.jetir.org/papers/JETIR1906412.pdf

"A STUDY OF WOMEN ENTREPRENEURS IN GEMS AND JEWELLERY SECTOR", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp823-830, June-2019, Available at : http://www.jetir.org/papers/JETIR1906412.pdf