• M.S.Kishan.Varma
• S. Jaya Krishna

The recent development of internet has a greater impact on the E- commerce industries in a country like India. Development of E commerce has made people to order food online easily, available at their doorsteps. In this study, our main focus was to analyze the consumer perception towards online food ordering service. In this research paper, two objectives were set for the study. First objective identify the factors which influence the consumer to order food online and second objective is to understand consumer perception on online food ordering. To achieve these objectives survey was held to collect the information. For this we created a Google form to collect the data from various people in and around Guntur area. Survey successfully helped to understand the behavior and perception of the people towards online food ordering. It shows how easily people order food at their doorsteps, chooses from available items from favorite restaurants in a few minutes.

Online food ordering, Consumer Perception, E- commerce, Online food

"Consumer Perception on Online Food Ordering with reference to Guntur city", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.906-910, June-2019, Available :http://www.jetir.org/papers/JETIR1906424.pdf

"Consumer Perception on Online Food Ordering with reference to Guntur city", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp906-910, June-2019, Available at : http://www.jetir.org/papers/JETIR1906424.pdf