• Dr.Deepa.S

The Indian B2B eCommerce market is expected to reach $700 billion by 2020 which has 14 million retailers driving the market. The B2B eCommerce segment is one of the most promising sector which has higher profitability unlike the B2C segment. If B2C eCommerce relies on heavy discounts the B2B eCommerce gives greater emphasis on quality rather than on price, and higher volumes of purchases, etc. In this context, this article aims to assess the service quality and supplier relationship management practices in B2B e-marketplaces with special reference to IndiaMART, Coimbatore. The primary objective of the study was to assess the supplier evaluation of the service quality and supplier relationship management practices in B2B e-marketplaces. Using a structured questionnaire survey is conducted with 150 samples. The questionnaire is designed for the supplier evaluation of IndiaMART website using service quality components such as tangibility, reliability, responsiveness, empathy and assurance. A supplier relationship management practice of the IndiaMART which is one of top player B2B e-marketplaces is also measured. Better supplier development practices such as evaluating supplier performance and providing feedback, collaborating with supplier, recognition of quality products and suppliers along with well organized website, prompt response and accurate delivery service well enhance the supplier performance as well as the a competitive strength in the B2B e-marketplace.

E- Service Quality, Supplier relationship management, B2B e-market place, suppliers

"Assessing the E-Service Quality and Supplier Relationship Management Practices in B2B E- Marketplaces", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.915-924, June-2019, Available :http://www.jetir.org/papers/JETIR1906426.pdf

"Assessing the E-Service Quality and Supplier Relationship Management Practices in B2B E- Marketplaces", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp915-924, June-2019, Available at : http://www.jetir.org/papers/JETIR1906426.pdf