• Dr.Sachin Chavan
• Dr.Yogendrakumar Deokar
• Mrs.Annuja Kulkarni

Companies that market their services and products abroad face the selection to standardize or adapt their product offerings. This decision refers to agencies that start to marketplace their merchandise in overseas nations, in addition to people who already operate across the world, and is considering increasing to different markets. The standardization of products in unique cultures is increasingly becoming an important difficulty that managers of worldwide corporations face these days. As international advertising and marketing in the 21st century gets a variety of attention from studies, evidently the advantages in costs and the management of standardization strategies have simplified the international advertising technique, in addition to being an attractive option for lots agencies. On the opposite hand, product model strategies are also considered the most influential thing for multinational businesses (MNCs). Seeing that previous research has established that standardization improves performance consequences, the latest theories endorse that this isn't constantly the case. In ultra-modern globalized international, standardization options as opposed to adapting worldwide merchandise are not taken into consideration a rigid desire. Instead, combos of the two alternatives are being considered, given the established elements at a given time in a given market place.

A Study of Impacts of Globalization on International Marketing.

"A Study of Impacts of Globalization on International Marketing. ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.852-872, June-2019, Available :http://www.jetir.org/papers/JETIR1906558.pdf

"A Study of Impacts of Globalization on International Marketing. ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp852-872, June-2019, Available at : http://www.jetir.org/papers/JETIR1906558.pdf